—Michael J. Mantel, Ph.D., President & CEO
I am so excited that we have landed our Overflow 25 “Objectives & Key Results,” known as “OKRs,” to illuminate how our RALLY CRY will lead us to success in FYE24!!
It is becoming even more visible—we CAN accomplish our vision with God’s help, and THE HOW is getting clearer every day.
In addition to our ongoing work across teams to grow revenue, reach our OKRs, and improve our systems, we are excited about the new, incremental growth of:
- Program Generated Revenue teams closing Helmsley at $1.4MM over the goal.
- Watershed Weekend and the roll-out of our funding model increasing new donors and gifts by $3.5MM.
- New co-laboring churches in the US, projected to increase by 300 churches.
- Hidden gems are being located in our mass donor file, and the mass file should also grow by $250K.
- Growing from 39 trips to 75 trips will add another $500K.
Plus… the innovations of Near-time Communications and other ways to connect our neighbors will lay additional groundwork. An increased focus on Key Page visits on our website and click-to-open rates of our emails will sharpen our messages. The reboot of our Every Drop monthly giving program will bring in more recurring gifts and deepen our relationships. And my.water.cc continues to position us for the future!
It is becoming clearer! Let’s all keep our eyes open to what the Lord has for us and how we might link arms to achieve $30 Million for Mission!