Today, we’re thrilled to announce the launch of our 2024 Spring campaign, “Every Drop: Sustain Hope, Transform Lives.” The dedicated Engagement team has invested considerable effort in enhancing and reimagining our monthly giving program, Every Drop. With the introduction of new branding, resources, and communications, our goal is to extend our reach and achieve the Overflow 25 target.
In a departure from our traditional strategies, this campaign places a spotlight on Every Drop, aiming not only to boost the number of monthly donors but also to amplify the monthly gift amounts from our existing monthly Every Drop donors. Unlike out past seasonal campaigns, we’re emphasizing the importance of sustainable, monthly giving rather than a single, one-time donation. This initiative is more than a campaign – it’s an opportunity not just to impact revenue but to create lasting, sustainable impact that transcends both revenue and programmatic goals.
From February 22 to March 28, we’ll roll out communications via email, social media, paid advertising, and direct mail, all leading up to World Water Day on March 22! World Water Day raises awareness and inspires action to tackle the water and sanitation crisis. By joining “Every Drop,” you’re not only contributing to our goals but also becoming part of a global movement.
Be sure to freely share our Every Drop web page in support of this campaign!
Let’s make every drop count towards a brighter, more resilient future!