In the face of the staggering water crisis affecting millions of people worldwide, it’s easy to feel overwhelmed. But, we want our global community to hit pause on that way of thinking and start to think about it in a new light – that God is actively at work in our world and he’s doing BIG things!
Every day, we get to see an outpouring of support from our global community who refuses to ignore the plight of those impacted by the water crisis and they start to see what we already know: we’re not in this fight alone.
The water crisis may seem insurmountable, but the reality is that together, we are unstoppable. As a global Christian community, united by our shared values and commitment to justice, we’re on a mission to create a future where safe drinking water for all isn’t a luxury.
So, let’s flip the script.
Instead of saying “the water crisis is too big,” let’s boldly declare that the water crisis doesn’t stand a chance against our collective resolve and action!
We invite you to join us as we embark on a journey to rewrite the narrative of the water crisis through our ‘end of fiscal year’ marketing campaign! This omni-channel campaign officially launches this week and will feature email and direct mail communications, social media, and paid advertisement as well as a dedicated campaign landing page.
In the coming weeks, we’ll introduce our community to real people around the world whose lives have been transformed through the provision of safe water, sanitation, hygiene, and the transformational experience of the gospel. Be sure to subscribe to our email updates to stay informed about the latest stories and share them within your networks.
We are thrilled to kick off the “Rewrite the Narrative” campaign with the confidence that together, we will transform stories of struggle into tales of hope, one person, one story, one drop at a time!